What is hyperlocal marketing?

Five ways global brands can tap into the local customer

The KPMG India report considers the “new consumer” to be the one who is financially and socially conscious, tech-savvy and insightful. It deep-dives into the evolution of consumer...

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What is hyperlocal marketing?

What is hyperlocal marketing?

Marketing is seeing a phenomenal shift wherein personalisation and localisation is taking a big chunk from mass cover. If you’ve ever found yourself looking for a very specific type of business...

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5 Reasons why a brand should focus on reviews

5 Reasons why a brand should focus on reviews

The Internet over the last year has seen a fast paced penetration across all consumer sections globally and brought a plethora of opportunities to our fingertips.

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Digitising your storefront - A digital first approach to your retail marketing.

Digitising your storefront - A digital first approach to your retail marketing.

As more and more consumers get glued to their smartphones, marketers are finding novel ways to get a share of their attention...

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